Michelle joined FORREC with over 10 years of experience leading cutting-edge marketing and branding campaigns. Her most recent role as Director of Marketing and Strategy at the Toronto International Film Festival (TIFF) enabled her to build large-scale marketing and digital media plans for the city’s most recognizable events including the world’s largest public film festival. Since graduating with a degree in Mass Communications from Carleton University, Michelle has added her flair for strategy and analysis to several marketing roles in the film and TV industry, most notably at Pinewood Toronto Studios and Shaw Media where she led the promotional efforts for HISTORY Channel and the National Geographic Channel. She brings the tenacity required for such a fast-paced environment to FORREC, injecting the marketing department with a fresh burst of energy.
