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Topo-Edge
Services

FORREC’s Design Strategy


FORREC doesn’t create global transformative experiences with just one team, one tool, or one discipline. Each project gets its own unique mix of creative directors, art directors, architects, landscape architects, interior designers, illustrators, graphic designers, and project managers to deliver the services that make your project standout. We turn imagination into a built reality. FORREC can serve as the lead design consultant, collaborating with and managing strategic partners to provide end-to-end service offerings.

Animated image of glass balcony and bridge overlooking valley
Ideate

Strategic Visioning

We love to collaborate with clients to make their spaces unique, personal, and engaging through developing an aspirational and strategic vision, one that is open to infinite possibilities and meets the project’s goals.

Ideate

Attraction Audit & Revitalization

Our knowledgeable team prepares a comprehensive review assessing the qualitative and quantitative attributes of existing attractions on upgrading and expanding existing experiences.

With years of experience in the industry, we have a strong understanding of guest habits and behaviour allowing our team to bring new life to a destination and visioning for long-term growth.

Ideate

Brand Activation

From creating prototypes for pitching to visioning world-renowned experiences aligned within the brand, we explore your brand’s attributes to translate and bring it to life.

Ideate icon, red outline of three people figures with a speech bubble above their heads

Ideate

Ideate

From strategic visioning to brand activation, we are experts in ideation and creating original concepts – an essential part of the design and creative process. FORREC's innovative mindset paired with our years of experience provides us with the ability to imagine your project. From the type of project, who it will cater to, what goes in it, the scale of investment, and experiences planned, FORREC will collaborate with your team to explore the possibilities to support approvals and obtain investment.

  • Strategic Visioning
    Ideate

    Strategic Visioning

    We love to collaborate with clients to make their spaces unique, personal, and engaging through developing an aspirational and strategic vision, one that is open to infinite possibilities and meets the project’s goals.

  • Attraction Audit & Revitalization
    Ideate

    Attraction Audit & Revitalization

    Our knowledgeable team prepares a comprehensive review assessing the qualitative and quantitative attributes of existing attractions on upgrading and expanding existing experiences.

    With years of experience in the industry, we have a strong understanding of guest habits and behaviour allowing our team to bring new life to a destination and visioning for long-term growth.

  • Brand Activation
    Ideate

    Brand Activation

    From creating prototypes for pitching to visioning world-renowned experiences aligned within the brand, we explore your brand’s attributes to translate and bring it to life.

Sketch of city streets
Create

Concept Design

Concept design is a very exciting time when a project could still be ANYTHING! We generate high-level, big ideas; we capture strong stories that carry your project forward. These big ideas are by their nature nebulous, and best presented as written narratives and loose sketches. Working together with brands and clients, we create places that are compelling to targeted demographics – places that always feel fresh and encourage return visits. Our collaborative process and iterative spirit are what makes us unique: we’re creative, integrated, and practical.

Create

Program Development

The program provides the link between the project’s requirements. It takes account of market demographics, guest experience, storytelling, budget, with careful consideration given to times of the day, week, year capacity forecasts, in addition to operations and maintenance. The goal is to create immersive experiences that are well balanced, appropriately targeted, operationally feasible, and financially viable.

Create

Master Planning

Our master plans are roadmaps to success. Whether it’s in the imaginative shaping of a restaurant or retail store, a site of a few hectares or the extraordinary evolution of a few thousand, we build a harmonious relationship between program, story and setting to create an outstanding s guest experience.

Create

Experience Planning

We know every moment is precious. We take pride in identifying, creating, and describing in detail in our written and visual work all the moments your guest will experience throughout your project. We touch upon all five senses to create a shared experience that starts with inclusive design.

Create icon, red outline pencil with red squiggle writting

Create

Create

In all our projects, large and small, FORREC makes a complex process look very easy. With our collaborative teams, every attraction is a seamless creation, where many separate considerations – from concept design, program development, master planning, and experience planning, flow together as one integrated process to achieve the strategic vision of the client.

  • Concept Design
    Create

    Concept Design

    Concept design is a very exciting time when a project could still be ANYTHING! We generate high-level, big ideas; we capture strong stories that carry your project forward. These big ideas are by their nature nebulous, and best presented as written narratives and loose sketches. Working together with brands and clients, we create places that are compelling to targeted demographics – places that always feel fresh and encourage return visits. Our collaborative process and iterative spirit are what makes us unique: we’re creative, integrated, and practical.

  • Program Development
    Create

    Program Development

    The program provides the link between the project’s requirements. It takes account of market demographics, guest experience, storytelling, budget, with careful consideration given to times of the day, week, year capacity forecasts, in addition to operations and maintenance. The goal is to create immersive experiences that are well balanced, appropriately targeted, operationally feasible, and financially viable.

  • Master Planning
    Create

    Master Planning

    Our master plans are roadmaps to success. Whether it’s in the imaginative shaping of a restaurant or retail store, a site of a few hectares or the extraordinary evolution of a few thousand, we build a harmonious relationship between program, story and setting to create an outstanding s guest experience.

  • Experience Planning
    Create

    Experience Planning

    We know every moment is precious. We take pride in identifying, creating, and describing in detail in our written and visual work all the moments your guest will experience throughout your project. We touch upon all five senses to create a shared experience that starts with inclusive design.

City street at night with old apartment buildings and a rollercoaster sticking up behind while pedestrians point and look
Design

Design Management

Guided by your strategic objectives, we make sure the big ideas don’t get lost when it comes time to build your project. FORREC never loses sight of the vision, collaborating with the team to deliver an exceptional experience on time and on budget. We collaborate with the best in the industry, managing the delivery of a coordinated and integrated full set of documentation.

Design

Experience Design

We design experiential environments that excite guests, extend brands, engages interactions, and connects all. Together with innovative industry leaders, we seamlessly pair creativity with technology, mechanisms, conveyance, and media to provide the end user a one-of-a-kind shared experience.

Design

Architecture Design

We know clients want an architectural team that’s skilled to know how to build, but also imaginative to want to experiment and play. We are at the forefront of design using the latest BIM management technology. That’s what makes our architecture studio so unique – we’re working for the guests. Our dedicated in-house team of licensed architects create places that are distinct, memorable, and most importantly, functional.

Our Architectural Studio operates under the direction of licensed Architects and provides professional services as FORREC Architects Ltd. (OAA, Certificate of Practice) and FORREC U.S., Inc.* (Florida corporation).

Design

Landscape Architecture Design

As a company with roots in Landscape Architecture, FORREC excels at creating spaces that connect people to places. Using nature as our design partner, our licensed landscape architects use the natural environment to give your projects their own unique character. Many of our Landscape Architects are LEED accredited, a mark of excellence for green design and sustainability.

Design

Interior Design

In entertainment design, the story continues from the outside to the inside. This is the team that specializes in creating magical and memorable indoor experiences for all types of food services from fine dining restaurants to food trucks, retail, attractions, hotels, theatres, museums, exhibitions, and more. We translate your project storylines into dynamic, well-planned interior spaces that look after the guest from start to finish.

Design

Show Set Design

We collaborate with brands, IPs, and agencies to create environments that not only amaze guests, but are engaging, show-stopping, and most importantly, memorable. The show set package is the culmination of the creative design, planning, facility design, ride design, technical design, lighting, audio visual, engineering, specialty engineering, health and life safety, acoustics, controls, and systems based on the input from operations and driven by guest experience and creative.

Design

Signage and Wayfinding Design

We get you where you need to go…literally. Our signage doesn’t simply point your guests in the right direction, it adds to the project’s character and supports the design intent. Our team knows how to attract, inform, and entertain through their creativity and technical ability to deliver a full signage package.

Design

Graphic Design

Graphics play an enormous role in communicating ideas, thoughts, and brands. Our graphics team always gets to the root of the message. Well-versed in experiential design, 2D and 3D signage, we create a balance between beautiful design and technical qualities to make it work.

Design

3D Visualization

Using the latest VR and gaming technologies, our talented team of 3D visualizers can take your ideas and FORREC’s creative designs and bring your story to life in a virtual space. 3D visualizations offer clients the opportunity to experience the proposed environment firsthand. It is an engaging end-product and a valuable design tool in the development of an experience.

Design

Media Design

From developing visual effects in AR and VR, to motion graphics, to animations, to seamlessly integrating 3D architectural video mapping and interactive media, FORREC manages both creative and technical strategies to make sure clients’ projects stand out.

Design icon, red wave shape

Design

Design

When it comes to the design phases of your project, we offer everything from pre-design to schematic design to design development, to construction documentation. This includes helping you during the approvals, bidding, fabricating and production process, including but not limited to ensuring your design in accessible and sustainable from the outset.

  • Design Management
    Design

    Design Management

    Guided by your strategic objectives, we make sure the big ideas don’t get lost when it comes time to build your project. FORREC never loses sight of the vision, collaborating with the team to deliver an exceptional experience on time and on budget. We collaborate with the best in the industry, managing the delivery of a coordinated and integrated full set of documentation.

  • Experience Design
    Design

    Experience Design

    We design experiential environments that excite guests, extend brands, engages interactions, and connects all. Together with innovative industry leaders, we seamlessly pair creativity with technology, mechanisms, conveyance, and media to provide the end user a one-of-a-kind shared experience.

  • Architecture Design
    Design

    Architecture Design

    We know clients want an architectural team that’s skilled to know how to build, but also imaginative to want to experiment and play. We are at the forefront of design using the latest BIM management technology. That’s what makes our architecture studio so unique – we’re working for the guests. Our dedicated in-house team of licensed architects create places that are distinct, memorable, and most importantly, functional.

    Our Architectural Studio operates under the direction of licensed Architects and provides professional services as FORREC Architects Ltd. (OAA, Certificate of Practice) and FORREC U.S., Inc.* (Florida corporation).

  • Landscape Architecture Design
    Design

    Landscape Architecture Design

    As a company with roots in Landscape Architecture, FORREC excels at creating spaces that connect people to places. Using nature as our design partner, our licensed landscape architects use the natural environment to give your projects their own unique character. Many of our Landscape Architects are LEED accredited, a mark of excellence for green design and sustainability.

  • Interior Design
    Design

    Interior Design

    In entertainment design, the story continues from the outside to the inside. This is the team that specializes in creating magical and memorable indoor experiences for all types of food services from fine dining restaurants to food trucks, retail, attractions, hotels, theatres, museums, exhibitions, and more. We translate your project storylines into dynamic, well-planned interior spaces that look after the guest from start to finish.

  • Show Set Design
    Design

    Show Set Design

    We collaborate with brands, IPs, and agencies to create environments that not only amaze guests, but are engaging, show-stopping, and most importantly, memorable. The show set package is the culmination of the creative design, planning, facility design, ride design, technical design, lighting, audio visual, engineering, specialty engineering, health and life safety, acoustics, controls, and systems based on the input from operations and driven by guest experience and creative.

  • Signage and Wayfinding Design
    Design

    Signage and Wayfinding Design

    We get you where you need to go…literally. Our signage doesn’t simply point your guests in the right direction, it adds to the project’s character and supports the design intent. Our team knows how to attract, inform, and entertain through their creativity and technical ability to deliver a full signage package.

  • Graphic Design
    Design

    Graphic Design

    Graphics play an enormous role in communicating ideas, thoughts, and brands. Our graphics team always gets to the root of the message. Well-versed in experiential design, 2D and 3D signage, we create a balance between beautiful design and technical qualities to make it work.

  • 3D Visualization
    Design

    3D Visualization

    Using the latest VR and gaming technologies, our talented team of 3D visualizers can take your ideas and FORREC’s creative designs and bring your story to life in a virtual space. 3D visualizations offer clients the opportunity to experience the proposed environment firsthand. It is an engaging end-product and a valuable design tool in the development of an experience.

  • Media Design
    Design

    Media Design

    From developing visual effects in AR and VR, to motion graphics, to animations, to seamlessly integrating 3D architectural video mapping and interactive media, FORREC manages both creative and technical strategies to make sure clients’ projects stand out.

Pool at resort in tropical place with animal head statue
Realize

Media Production

In the role of Executive Producer, our media team manages the creation of custom content driven experiences for brands and location-based entertainment.

Realize

In-Field Art Direction

From the drawing board to the board room to the final build, our team is committed to ensuring every detail of the original idea and approved design is the same one that ultimately reaches your guests. We have experience directing on-site to manage changes to ensure the creative vision and design intent is upheld.

Realize

In-Field Project Review

FORREC’s in-depth industry knowledge and licensed professionals means we know which questions to ask before there’s a need to ask them. We respond to request for information (RFI) and manage quality expectations to help mitigate costly and time-consuming delays.

Realize icon, red outline of buildings on white background

Realize

Realize

We are both the dreamers and the doers. At the final development stages of a project, we provide design intent direction for material fabrication, content production, and site construction. Our team delivers the vision using a full spectrum of creative and management services to meet the objectives of projects at all scales.

  • Media Production
    Realize

    Media Production

    In the role of Executive Producer, our media team manages the creation of custom content driven experiences for brands and location-based entertainment.

  • In-Field Art Direction
    Realize

    In-Field Art Direction

    From the drawing board to the board room to the final build, our team is committed to ensuring every detail of the original idea and approved design is the same one that ultimately reaches your guests. We have experience directing on-site to manage changes to ensure the creative vision and design intent is upheld.

  • In-Field Project Review
    Realize

    In-Field Project Review

    FORREC’s in-depth industry knowledge and licensed professionals means we know which questions to ask before there’s a need to ask them. We respond to request for information (RFI) and manage quality expectations to help mitigate costly and time-consuming delays.

*FORREC U.S., Inc. is a Florida corporation and wholly owned subsidiary of FORREC Ltd. FORREC Architects Ltd. is an Ontario corporation holding an OAA Certificate of Practice and is an affiliated company of FORREC Ltd.

See our services in action.

Ba Den Mountain
Ba Den Mountain

Tay Ninh, Vietnam

MOTIONGATE Dubai – John Wick: Open Contract
MOTIONGATE Dubai – John Wick: Open Contract

Dubai, UAE

Copps Pier

Hamilton, Canada

https://forrec.com/wp-content/uploads/2022/03/services-cta.jpg

Reach Out

The very essence of who we are as a company is collaboration. On every project we collaborate within our studios, our clients, with our strategic partners, our consultants, and the brands and operators we work with. Interested in working with us?

Contact Us