Press Release


Dec 1, 2023

Japanese equipment maker purchases majority of Canada-based experience design leader.

Sansei logo in blue text and yellow background

TORONTO – FORREC, a global leader in experience design, and Japan-based Sansei Technologies are forming a partnership to better meet the evolving needs of clients in the experience design and attractions industry.

Sansei has taken a majority share of FORREC, and now becomes a strategic partner that can invest in FORREC’s growth to expand its client base, access new markets, extend its capabilities, elevate its talent, and build new industry relationships.

This partnership is a forward-looking and strategic response to emerging new technologies and increasing guest expectations that have led to greater demands from clients – who are creating more dynamic, more complex, and more integrated projects than ever before.

FORREC and Sansei are highly complementary, with both companies in a position to benefit from the other in areas such as market insights, new business opportunities, expanded client solutions and service offerings, exchanging design and technical expertise, and an extended global network.

Sansei’s experience in rides, attractions, immersive experiences, and performance installations means FORREC can integrate these new technologies into its strategy, design, and planning work – offering clients a new level of expertise and capabilities.

“Sansei and FORREC’s shared focus on our employees, relationships, and industry partners has been key to our success,” says Cale Heit, FORREC CEO. “As partners, our shared priorities are a commitment to collaborate and create new opportunities and experiences for our clients, their guests, and our talent. FORREC has earned the trust of our clients, and now they are looking to us to do more. This presents an amazing opportunity to grow and create some of the world’s most successful leisure and experience destinations.”

“FORREC’s people and their outstanding storytelling and design capability and our expertise in amusement rides complement each other,” says Noboru Rachi, CEO of Sansei Technologies Group. “This allows us to provide more solutions for our clients’ evolving needs and to create unforgettable guest experiences.”

FORREC will continue to operate as a separate company, with daily operations remaining with FORREC management. A new Board will combine the expertise of the Sansei Technologies group of companies and FORREC team members.

FORREC is committed to continuing to work with its clients in the same way, with the same values and integrity that has earned the trust of clients around the world. Every project is unique; accordingly, FORREC will continue to work with world class suppliers to create industry-leading storytelling and guest experiences.



FORREC is an experience design company that has created some of the world’s most successful leisure destinations. Our talented employees go above and beyond with inspiring creativity, ingenious know-how, and transformative guest experience.

FORREC’s extensive experience in strategy, planning, and design allows us to create compelling guest experiences rooted in imagination and immersive storytelling for location-based entertainment, including theme parks, attractions, water parks, mixed-used + entertainment, landscape architecture + urban design, and resorts. FORREC has experience working with brands all over the world and has built projects in over 60 countries. FORREC is headquartered in Toronto, Canada with offices in China and the U.S.


About Sansei

The Sansei Technologies group of companies is an industry leader with well-respected brands TELMIC, S&S Worldwide, and Vekoma Rides providing leading edge design, engineering, fabrication, and installation of roller coasters and attractions, performance theatre equipment, TV studios, and other designed equipment globally.


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