Blog, Think Green

People and culture are THE success factor for sustainability initiatives, greenloop

May 2, 2023

For the last three years blooploop, one of the world’s most read news sources for entertainment and experience design professionals, has hosted a virtual conference called greenloop, which is centered on sustainability in visitor attractions. Guests and attendees learn from thought-leaders and sustainability champions who share their experiences, insights, and visions on how we can make our industry greener.

This year, FORREC’s Eric J. O’Rourke was invited to sit on a panel hosted by Whitewater to discuss how an organization’s people and culture are THE success factor for sustainability initiatives within our industry. Eric was also joined by Group Chief Executive Officer at Liseberg Andreas Veilstrup Andersen, Director, Operations and Sustainability at Linnanmäki Satu Orismaa, and Chief Marketing Officer at WhiteWater Una de Boer.

Render of long bridge with wooden arches with purple flowers coming down like a curtain

Eric, Andreas, Satu, and Una are all movers and shakers when it comes to building a sustainable strategy that works. Throughout the panel, these four thought-leaders in their field shared what they have learned along their journey in making their organization’s offerings more sustainable.

Building a sustainability strategy, especially if you are new to Corporate Social Responsibility (CSR), can be daunting. However, one of the key learnings from the panel was that if you view sustainability as a journey versus a destination, you will have a much easier time in reaching your CSR goals. As green technology evolves, and we learn new strategies to reduce our carbon footprint and impact on the environment, sustainability targets will constantly evolve and even change. This is and will always be a never-ending chase to do more and be better.