This process can revitalize and improve guest and employee satisfaction, unlock new revenue potential, and increase per-capita spending through longer stays and repeat visits, optimized retail and F&B offerings, and improved guest circulation.
In Brazil, FORREC’s master planning for the Sugarloaf Cable Car reimagines how an iconic destination operates—transforming it into a platform for sustainable tourism, media, and entertainment. Grounded in a deep respect for cultural and natural context, the revitalized plan introduces new experiences spanning adventure, wellness, dining, and retail. More about this project here: https://forrec.com/projects/sugarloaf-cable-car/
At MOTIONGATE Dubai, FORREC completed a park-wide audit and revitalization strategy to support the expansion of the Hollywood-inspired theme park. This work informed the addition of two new attractions to the Lionsgate land; John Wick: Open Contract, an immersive 4D coaster, and Now You See Me, the world’s fastest spinning coaster. Beyond the rides, FORREC designed a connected retail, dining, and entertainment street to link John Wick, Now You See Me, and The Hunger Games, strengthening narrative cohesion and elevating the overall guest journey. https://forrec.com/projects/motiongate-dubai-john-wick-open-contract/
Operating since 1964, Heritage Park is a 127-acre living history museum in Calgary that brings nearly 100 years of western Canadian history to life through historic buildings, costumed interpreters, and exhibits. The Heritage Park Society engaged FORREC to develop a visionary 20-year master plan, informed by site analysis, staff collaboration, workshops, and research on successful living history museums. The resulting strategy will provide a phased approach to enhance the visitor experience to better leverage the park’s existing assets and strengthen its role within the community.
Whether through audits, feasibility studies, master planning, or full revitalization strategies, our goal is the same: to strategically, creatively, and sustainably unlock new value from existing assets and extend their lifespan.
Some of the most powerful transformations begin with a fresh perspective on what’s already there.
𝐋𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 about FORREC’s work in attraction audits and revitalization here.
Attraction Audit & Revitalization:
Our knowledgeable team prepares a comprehensive review assessing the qualitative and quantitative attributes of an existing attractions with the goal of upgrading and expanding existing experiences. With years of experience in the industry, we have a strong understanding of guest habits and behaviour allowing our team to bring new life to a destination and effective visioning for long-term growth.
From strategic visioning to brand activation, we are experts in ideation and creating original concepts – an essential part of the design and creative process. FORREC’s innovative mindset paired with our years of experience provides us with the ability to imagine your project. From the type of project, who it will cater to, the scale of investment, and the experiences planned, FORREC will collaborate with your team to explore the possibilities to support approvals and obtain investment. FORREC doesn’t create global transformative experiences with just one team, one tool, or one discipline. Each project gets its own unique mix of creative directors, art directors, architects, landscape architects, interior designers, illustrators, graphic designers, and project managers to deliver the services that make your project standout. We turn imagination into a built reality. FORREC can serve as the lead design consultant, collaborating with and managing strategic partners to provide end-to-end service offerings.
