FORREC was tasked with refreshing the Bollywood Dubai theme park via densification of the existing park and the creation of a new land. FORREC’s master planners assessed that the park needed a more circulatory guest journey and a more complete experience with attractions, guest engagement and layering of the Bollywood experience. The revitalization master plan created an overall park balance using the already cohesive theme and programming of the world-famous industry of Bollywood. FORREC’s differentiation strategy was expanding operating hours into the city’s cooler evening and adding a layer of Bollywood experience which, in turn, provides for a wider demographic and user group for the theme park.
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