Alpha City in China was planned as a uniquely guest focused, future forward development that combines a vibrant and innovative program with the latest technology, all connected to and activated by China’s innovative ecosystem.
Planned on a picturesque quarry site in Hangzhou, the project is a destination for locals as well as tourists and is destined to become a must-see.
The premise behind Alpha City is based on technology, and one’s connection to the digital world. Guests discover an immersive environment of interactivity. Every story, photo, activity or experience create content that then enables Alpha City to respond creatively by augmenting retail, dining, hospitality or attractions by offering additional options and subtle changes to amplify and customize the guest experience. As guests come to realize the impact of their contributions to the quality of their experiences, the more their relationship with Alpha City grows.
Asia
Enjoytown New Town Development and Management Co., Ltd
FORREC
The very essence of who we are as a company is collaboration. On every project we collaborate within our studios, our clients, with our strategic partners, our consultants, and the brands and operators we work with. Interested in working with us?
Contact Us
